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F1RSTMARK Consumers by Lifestyle & Interests

More than 184,970,000 individuals at home addresses, who can be selected by lifestyle or interests
Contacts can be selected by education, ethnicity, occupation, gender or state.
Each record includes the contact name and full address.

 

Lifestyle/Interest

# of
Consumers

  

Lifestyle/Interest

# of
Consumers

  

Lifestyle/Interest

# of
Consumers
Home Entertainment   Self-Improvement & Health   Hobbies
  Buy Videos 6,600,618     Diet/Weight Control 8,352,783     Automotive 5,665,215
  Home PC 7,420,558     Physical Fitness/Exercise 14,307,497     Bible Reading 8,913,261
  Own CD Player 21,194,665     Self-Improvement 7,445,082     Casino Gambling 5,586,373
  Software Buyers 5,114,586   Sports Enthusiast       Collect Art/Antiques 4,726,558
  Stereo, Tapes, CD, etc 16,146,717     Bicycling 7,512,208     Collect Collectibles 6,833,995
  Video Games 2,236,492     Boating 4,160,222     Collect Stamps/Coins 3,686,390
  Video Recording 10,979,191     Camping/Hiking 9,485,896     Cooking & Food 7,437,611
  View Cable TV 12,230,885     Fishing 10,665,557     Crafts 9,919,697
  Watch Sports on TV 13,062,123     Golf 7,868,116     Electronics 5,085,288
Other Interests       Hunting/Shooting 7,125,103     Gardening & Plants 16,650,129
  Charitable Donation 2,265,633     Motorcycling 1,372,785     Home Workshop 11,554,220
  Civic/Community 2,896,049     Power Boating 2,983,440     Needlework/Knitting 5,588,273
  Cultural/Arts Events 6,780,033     Recreational Vehicles 4,218,462     Photography 7,398,504
  Current Affairs/Politics 2,152,360     Running/Jogging 4,672,782     Reading 14,587,409
  Decorating 6,548,894     Sailing 1,168,710     Sewing 6,226,426
  Fashion Clothing 5,935,601     Skiing 2,968,965     Travel: US 13,707,140
  Grandchildren 10,199,674     Tennis 2,203,936     Travel: Foreign 6,614,788
  Health/Natural Foods 8,991,018     Walking 10,340,867     Wildlife/ Environment 7,039,584
  Mail Order 16,935,709   Financial       Wine 6,197,236
  Nation's Heritage 2,463,856     Money-Making Oppty 4,156,078   Pet Owner 17,285,791
  Science Fiction 2,596,135     Real Estate Investment 3,414,338     Cat Owner 9,275,280
  Science & Technology 3,381,875     Stocks/Bonds 8,853,858     Dog Owner 12,961,709
  Sweepstakes/Contests 5,622,007            

 

Price per Thousand

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Gender

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Variables
   Address Type
   Age
   Household Income
   Length of Residence
   Marital Status
   Presence of Children
   Age Range of Children
   Own or Rent 
   Occupation 
   Property Type
   Educational Level 
   Home Equity
   Home Value 
   Ethnicity 
   Grandchildren 
   Lifestyle/Interests
      Each Additional Lifestyle
* Multiuse 1.5x  variable charge

No Charge

No Charge
No Charge

No Charge
 

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$5/M
$5/M
$5/M
$5/M
 $5/M
 $6/M
 $6/M
$7/M
$7/M
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$30
$10/M
$5/M
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Additional charges may apply
 

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Also Of  Interest

Affluent American Households
College & University Students
Consumers by Income Range
Consumers by State
High Income Home Owners
High School Students
Households with Children
Lifestyle & Interests		 Married Households
New Home Owners
New Movers
Primary Head-of-Household Contacts by Age
Real Property Owners
Single Adults
Ultra Affluent Consumers
Voters